LANDING PAGE · Jun 2026

CHEQ

An immersive, editorial-style fashion storefront focusing on 'quiet luxury' with smooth scrollytelling and high-end visual pacing.

CHEQ interface
01

Overview

The Fashion Storefront is a personal project built for practicing storytelling website development. It focuses on creating an immersive, editorial-style experience with smooth scrollytelling and high-end visual pacing, emphasizing a 'quiet luxury' aesthetic.

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Architecture

Tech Stack

ReactTypeScriptViteTailwind CSSGSAPVercel

Design System

#F4F1EC#0E0E0E#3A1A1A#A89684
Cormorant GaramondDisplay & Headings
InterBody & UI
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Key Features

  • Aesthetic: 'Quiet Luxury' Editorial Design
  • Motion: GSAP Scrollytelling Pacing
  • Layout: High-end Visual Merchandising
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Applied AI Engineering

This project serves as an exercise in rapid prototyping via strict LLM constraint prompting. To prevent AI component hallucination, a rigorous Master System Prompt was engineered to lock the model into specific DOM architectures, responsive breakpoints, and motion physics. You can view the raw AI Directive used for this build by clicking the Skills.md button at the top of this case study.

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